Every business that takes themselves seriously online should have a blog. Why? Blogs drive an awful lot of traffic to websites and if you tailor the content of that blog correctly, they can also drive conversions. By marketing your blogs appetisingly online, with enticing titles and descriptions in search engines and social media posts, you can maximise traffic to your site.
Another benefit is that if your content genuinely entertains, informs, helps or engages your target audience, they will likely share it with like-minded users and so your brand awareness continues to rise. Relevant and well-written blogs don’t drive any old traffic, they drive laser-targeted traffic and if your site is set up for easy conversions, you’ll be onto a winner.
So what can you include in your blog to entice and stimulate your target audience? What will make them share it? What can you try to create to avoid blog-idea-burnout?
Here’s five simple, yet great, blogging content ideas:
1. Current Events
Fed up of writing the same old blogs that everyone else in your industry is doing too? Try linking your content to topical news stories and current events. For example, if your business is in the automotive industry and readers of your blog are interested in the latest news in the world of cars, then try and release your post as soon as news breaks.
If you don’t have the time to be right on the ball, consider reviewing the latest cars released in the past few months, for example. Your target audience will begin to realise that your website is a great place to go for the latest updates and opinion on automotive news and they’ll keep coming back.
Infographics are great content pieces to include in your blog section for many reasons. First of all, as all good digital marketers know by now, posts with imagery is shared and interacted with a lot more than those posts without.
They make long winded statistics and arguments about a certain point a lot more digestible. Everyone loves interesting statistics and apart from the social shares, you will likely receive many backlinks from other bloggers who want to back up their point with evidence.
Guides are a great way of providing your readers with takeaway content that they can download and read in their own time. Guides position your brand as a thought leader in your niche and the user will always notice your company name when they refer to their guide for information.
They typically tend to be a lot longer than your average blog post and should be designed in a professional manner that reflects your brands identity.
Guides aren’t easily whipped up out of nowhere however. They take a lot of time, effort and money to create. You will need a strong writer, designer and website management person who can implement the technical intricacies such as forms and download options.
They are a great way to capture emails and remarket content back to potential customers. Email marketing, however, is a separate beast and worthy of its own fully-fledged guide!
Videos are a great way of maintaining a user’s interest in an online battlefield for attention and are proven in being a lot more effective than a simple wall of text.
It’s still a niche that a lot of small businesses seem reluctant to enter as videos can often be more time consuming than a regular blog post.
However, these businesses are missing out as not only is video hosting website, YouTube, now the second largest search engine after Google, no industry is too mundane or risqué to garner views.
For example, DIY and home improvement products company, Wickes, is a seemingly boring industry to create video content in.
However, their helpful ‘How to’ videos have garnered millions of views in total. ‘How to lay Laminate Flooring’ has over 355,000 views at the time of writing this post!
Ahh the good old list! I’m sure you’ve seen plenty of these floating around your social media timelines, probably from BuzzFeed, and that’s because they work!
Take this blog post for example; made you click didn’t It 😉
Humans are naturally inclined to favour a list over an informational piece that doesn’t list its different points.
The greatest asset of lists is the unrivalled click through rate when posted on social media or when found in search engines.
Beware though, if you constantly entice the reader with ‘listicles’ or ‘clickbait’ that don’t deliver on its promise, such as ‘blowing your mind!’ then they will become wary and stop trusting your brand.