Social Media? Isn’t that just what young people are using to share pictures of their food or ‘selfies’ with their friends on?
Well, yes it is…but there’s a lot more to it than that!
Social Media Marketing (SMM), in its most basic form, refers to the technique of gaining website traffic through the utilisation of social media sites such as Facebook, Twitter, YouTube and LinkedIn.
‘Social Media’ itself is an all-encompassing term which doesn’t go the whole way to explaining the wealth of marketing variety that different social media platforms can provide.
With Facebook you can utilise a ton of information to entice your audience with laser targeted ads. Twitter allows you to monitor trending topics and tailor your content to match. YouTube is now the 2nd largest search engine and it provides a stage for your business to interact visually with potential customers. LinkedIn is a niche hub of business people who have drastically contrasting interests than users of other social networks. And we’ve barely scratched the service.
SMM also involves increasing brand awareness, providing an intimate channel for customer service, relationship building, user engagement and content sharing ALL whilst being relatively inexpensive when compared to other marketing approaches.
Can Social Media Influence Buying Decisions?
Research shows that 78% of internet users undertake product research online before purchasing a product. If the majority of online customers today are researching your product, service or business through your social media platforms then it is vital that your profiles are professional and helpful.
As the fastest growing marketing method today, SMM is crucial for all businesses, from start-ups to huge corporate brands. Just take a look at what your favourite companies are doing on social media right now!
Social Media has evolved from a powerful communication tool into a marketing necessity that is indispensable in generating your business new leads.
My SME Wants Some of That Action!
Damn right they do! Around the globe, hundreds of businesses are leveraging ‘SMM’ to amplify their brand and to maximise lead generation, sales and profits, let me hit you with a few more juicy stats to whet your appetite.
If all that wasn’t enough to convince you then let me break it down:
Social networks are incredibly effective at engaging with the audience and are often the first point of contact a visitor has with your brand.
SMM means sharing content and interacting with key influencers in your field. It involves rebranding and maintaining social media profiles and creating a schedule to promote you content across many varying channels.
As a telephone answering service, we at Answer-4u work closely with a wealth of businesses in a variety of industries. We see first-hand the power of social media in driving enquiries and so do they.
To summarise: the time to implement your Social Marketing strategy was yesterday!