Things are going well – your business has nearly achieved its annual targets in revenue and you have a growing customer base.
But what’s missing?
An authentic online presence is not desirable in this day and age. It is nothing but essential.
The internet has become so ingrained in modern society; it is now a physical extension of us as opposed to an interactive add-on.
This being said, there’s still a massive gap between modern, sophisticated websites and those which lack the Midas Media touch.
Let’s bring things up to speed…
Mobile Responsive Design
Does your website look great across all browsing devices?
Without special development work, I can guarantee it won’t. Menus will be almost impossible to navigate and countless minutes will be spent by the user attempting to zoom in, zoom out, scroll left to right and inevitably just leave the website after the kafuffle.
This is a big turn off, and not only will it ruin your chances of converting visitors into paying customers, your visibility in Google will now also be affected. Google themselves are soon to be releasing a new algorithm which will negatively impact websites which aren’t optimised for mobile.
Mobile responsive design completely changes the look of your website across smaller devices, creating an enjoyable user experience. If the Google impact isn’t enough to convince you, consider your visitors’ behaviour. It’s in your best interest.
A fast website is crucial to retaining your visitors. How many times have you visited a website only to be left staring at a half-blank screen? Nobody sticks around waiting for miracles to happen.
There are numerous measures you can take to ensure a smooth transitional experience for your users. Locate externally loaded scripts and third-party plugins which may be hindering performance. Assess their necessity and look for faster alternatives.
Do you use large, uncompressed images on your website? Get rid of them! Always use .jpg instead of .png file types.
Technically speaking, there are also alterations which can be made to your CSS and HTML coding to minimise the size of these files and their consequent load times.
Website speed is not only crucial to an enjoyable user experience; Google will also punish websites which are cumbersome. So if you have a slow website, don’t expect high rankings.
Another key component of great user experience, the style and layout of your content is nothing less than critical.
Holding the visitor on your website increases your engagement metrics (an important measurement which Google uses for ranking pages) which in-turn equates to a greater chance of visitors converting into paying customers.
Carefully scrutinise your content in terms of size, line spacing, alignment, justification and shade. It should be as easy to read as possible.
Probably the most important aspect of website improvement is the ability to look at things from an outside perspective. It doesn’t matter what you think is plausible as the owner. What are your visitors going to think? How are they going to navigate the menu? Will they find the journey enjoyable and come back for more?
A great way to test is to run surveys or simply email your customer base questions about their experience. This qualitative data is priceless and you won’t find it anywhere else!