Answer-4u Relight Take That’s Fire
04 February 2011
When you’re a world-class band at the height of your powers and about to embark on a new stadium tour, you naturally turn to a world-class promoter to sell your tickets.
You’re looking for a company that has experience with artists such as Paul McCartney, Michael Jackson, U2 and George Michael amongst many others…
So it’s no surprise, when Take That began to plan the “Progressed” Tour to promote their latest chart topping album ''Progress'' that their thoughts turned to Europe’s leading concert ticket package company – Event Travel.
As well as travel packages for sports events and to destinations near and far, Event Travel put together concert packages for the very biggest names – everything from “standard” to “VIP” and even “Meet and Greet” packages – which allow the customer to get the most from their experience.
But what does the leading concert and event package company do to prevent the phones from melting down when they’re trying to deal with the demand from the fastest selling tour in UK history?
Well it stands to reason that they’d turn to the UK’s Premier Telephone Answering Service, as indeed they did in October 2010 when Take That tour packages were launched to eager fans!
Nick Peters - Answer-4U Call Centre Manager – remembers the day well.
“On the 29th October 2010, we had a record-breaking day at ICS in terms of call volumes. We were required to take bookings for the Take That concerts that were going on-sale the next day.
The demand for these tickets was obviously going to be unprecedented and we reacted immediately by staffing up, retraining the account handlers and pulling together as a team to ensure everyone was comfortable and ready to take the calls on what would prove to be an exceptionally busy day.
We performed fantastically and did our client proud. It proved to be a very successful day for ICS that will go down in the record books”.
Now, if it sounds like this was a one-off for Answer-4u and Event Travel, nothing could be further from the truth as the relationship actually goes back a long way.
Event Travel MD, Tim Smalles says “ICS have provided us with years of great service, meeting our needs at short notice and providing great customer service.”
So – if your business needs a world class company to cope with your record-breaking performance, now you can Rule The World just by calling 0808 1499 468!
