Answer4u Call Centre Blog

Darren McCowan

Darren is a renowned digital marketing strategist and social media influencer with over 30 years’ experience of developing the marketing strategies for established UK brands. Through expert industry insights, his motivation is to help businesses of all sizes keep abreast of the latest marketing techniques and technologies that will help them thrive in an increasingly competitive marketplace.

Why the Phone Matters in Customer Experience

Plenty of people talk about customer experience in business, but what exactly is it? Wikipedia defines it as “the product of an interaction between an organisation and a customer over the duration[...]

Referral Program - Growing Your Business Through Happy Customers

Do you remember when the most frightening customer service ‘fact’ was that an unhappy customer will tell 15 people about their bad experience? Here’s a new one: a single tweet can wipe £1bn off a[...]

Startup Marketing Strategy - Promoting Your Startup on a Budget

So, how should you go about promoting yourself with a limited budget? Here are four approaches to get your brand out there without emptying the bank.You’ve got an amazing product or service, so[...]

9 Time Management Techniques You Should Practice in the Workplace

We all seem to have our quirks around time management – whether we’re always 30 minutes early for fear of being late or are always late because we underestimate how long things will take, whether we [...]

There’s More to Growing a Business Than an Increase in Turnover

As your business grows, your turnover should increase, but so too will the elements needed to produce that increase, for example, the right staffing, premises, production equipment and investment[...]

Key Project Management Skills – Six Steps to Avoid the Major Pitfalls

Major governmental projects such as HS2 always seem to be hitting the headlines thanks to fears of budget and time overruns. This summer the National Audit Office (NAO) published advice on how to[...]

Deciphering Desks: What Does Your Work Station Say About You?

“If a cluttered desk is a sign of a cluttered mind, of what, then, is an empty desk a sign?” Albert Einstein

How the Colours You Choose Impact Your Business

The colour you choose for your business may not seem like a big deal on the face of it. Everyone perceives colour differently after all, so you might as well just pick one you like. Well, yes and no.[...]

4 Brilliant Types of Content Marketing (That Aren’t Blogs)

In today’s business world, customers have so much choice that the power of business really lies in their hands. We browse the internet for material we find valuable, and there are innumerable[...]

How to Boost your Business’s Professional Image

Image is a crucial part of any enterprise, be it personal or professional. For businesses, a good image lends itself to more opportunities when networking, recruitment, investment and sales. Yet[...]