
Being interviewed can be daunting but being the one conducting the interview can be just as challenging. Whilst a candidate is doing their best to impress, you’ve got to do your best to spot any[...]
Read More…

You’re a business, you have a certain image and professionalism to maintain. That’s fine - in fact, that’s necessary, but if you stay too straight-laced, too tight-lipped, you’re apt to find you’re[...]
Read More…

YouTube boasts over a billion users, or one third of all web users, with 3 billion searches made each month and 100 hours of video uploaded every minute. It’s also the world’s second most popular[...]
Read More…

You have a great idea. You think your startup would really catch on. You’re inspired. Unfortunately, you’re also working a full-time job that you can’t afford to quit. You’re not alone. Most[...]
Read More…

Good copy is a vital part of your website’s ability to attract customers and rank well with Google, but even the most engaging copy needs to be refreshed once in a while if it’s to continue[...]
Read More…

As a business, being on social media is a prerequisite for building your brand and following. You’ll set up a Twitter account and diligently tweet things that your audience might find valuable.[...]
Read More…

When it comes to the final phase of the entrepreneurial process – selling, transferring or retirement – it may sound like a swift ‘thank you and goodbye’, but in fact there’s a lot more work to do[...]
Read More…

As a company – whether you’re an SME or a large enterprise – your online landing and service pages have one singular purpose: to bring in more business. Yet even with slick copy, elegant visuals and[...]
Read More…

Once you’ve successfully made it through phases four and five of entrepreneurship (operating and monitoring, then resolving problems and challenges), it’s time to take a deep breath and enter phase[...]
Read More…

When working through phase four of entrepreneurship – operating and monitoring – you will no doubt have come across at least one issue you needed to deal with. Phase five is all about resolving[...]
Read More…