
Social media isn’t new anymore. It’s a substantial and important component to any business’s marketing strategy. And there’s a reason for this importance: being active on social media can steer[...]
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Once you’ve successfully launched your business, you can enter phase four of the entrepreneurial process – operating and monitoring. During the start-up phase you should have identified and[...]
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If you’ve completed all your business planning, now is the time to move to the third phase of entrepreneurship – start-up. This is the stage where you ‘press play’, and begin trading.
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Digital authorities are the celebrities of your industry’s online world; your friends and family members might think nothing of their names, but, within your chosen field, their word carries enormous[...]
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After completing phase one of the entrepreneurial process (investigation and research) and deciding you want to move ahead with your idea, you now need to move into the crucial second phase –[...]
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The seven stages of entrepreneurship are a bit like Shakespeare’s celebrated ‘Seven Ages of Man’ from the play As You Like It – but in a world where you get to select the exit strategy of your choice.
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When you think of customer service, perhaps you think of a desk in a shop with a smiling lady, ready to greet and alleviate any issues people have had shopping there or perhaps businesses offering[...]
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Deterring the Lunchtime Thief... We’ve all been there, a little trip to the fridge - looking forward to your strawberry yoghurt for your mid-morning snack only to find it’s vanished. Poof. Gone.
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Guest blogging allows the switched-on business owner or marketing manager to establish themselves as an expert within their field, build relationships within their industry, and ultimately drive[...]
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Authority is central to success; people need to perceive you as a credible influencer and expert source of information if they are to trust your judgement, rely upon your services, and ultimately[...]
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